Practitioners in the art of persuasion.
Keep Walking had stalled. The clients were losing faith in it as an idea. Clive and I were charged with rebooting (I’m here all week) the idea. We wrote ‘Fish.’
As Andy Gibson from Diageo said ‘Fish was the game-changer.’
It ran in 110 markets. Twelve years on it was still being aired. It still features on BBH’s website.
A persuasive emotional connection gives your work a longer shelf life. This Fish is still fresh…