Blister Pack is an invitation to try ASICS, Movement for Mind.

But in essence it’s a brand statement. Running releases endorphins which promote good mental health. To highlight this we created pharmaceutical style packaging for the shoes.

ASICS global positioning statement, SOUND MIND, SOUND BODY has been at the heart of the brand since its inception in 1949. ASICS founder Kihachiro Onitsuka recognised the mental health benefits of exercise in young people in post-war Japan.

See how exercise can sharpen even the brightest of minds. MInd Games - The Experiment is a 75 min documentary now streaming on Prime Video. We filmed four mind gamers before and after putting them through a 16 week exercise programme. The results are staggering.

Keep Walking had stalled. The clients were losing faith in it as an idea. Clive and I were charged with rebooting (I’m here all week) the idea. We wrote ‘Fish.’

As Andy Gibson from Diageo said ‘Fish was the game-changer.’

It ran in 110 markets. Twelve years on it was still being aired. It still features on BBH’s website.

A persuasive emotional connection gives your work a longer shelf life. This Fish is still fresh…

We have torched computers and smashed billboards.

We have written on people and on beaches.

We have secured the support of Idris Elba, Joanna Lumley, Doctor Who and Bill Nighy all for zero budget.

For the 21:9 television we created a cinematic first - Five very different films with exactly the same dialogue. Proving that ‘There are millions of ways to tell a story. There’s only one way to watch one.’

Our accompanying competition challenged budding Filmmakers to take up the same challenge. Over 600 Filmmakers did so, creating over 20 hours of content.

We wanted to connect to parents on an emotional level. To talk to them as parents, not as children or scientists.

Sales up 25%

Ninety children in a studio gave us the magic. Directed by Jim Field-Smith and sound by Lester Barnes & Dexys!

The most effective price campaign in VW’s history. We didn’t talk about cost we talked about value.

We relaunched Bacardi rum. We got the opportunity to tell the Bacardi family’s story. And quite a tale it is.

Carousel was the first online film to win the Grand Prix at Cannes. This film featured on the website for the new 21:9 Television. It became a viral sensation. Adam Berg directed. The frozen moment was his input. He took a great idea from Tribal NL and turned it up to 11.

Battle of Britain 80th Anniversary. Being able to tell some of the untold stories of the Battle of Britain is an honour.

You’re gonna live forever!

Successful work is famous in the real world. And what client doesn’t want to be sitting at a dinner party and hear the words, “Oh yes I’ve seen your work. Great stuff!”

In celebration of 30 years of Diet Coke, we brought back it’s most famous ambassador. And the world went mad for him. Even in the USA which was impressive as the ad only ran in Europe…

A few kind words from clients I’ve had the good fortune to work with in my career.

Richard Russell is part of a network of freelancers we love, and love to work with. Richard gave Honda its voice. He wrote virtually all of the launch work for the Power of Dreams campaign.

Honda Grrr is the most awarded commercial in advertising history.

Richard was my first writing partner and we have remained close friends ever since.

Less is more…

When pronouncing Cockburns, the ‘ck’ are always silent. With this relaunch we thought it important to remind a new generation of port drinkers of this fact.

Some people love it. Some people prefer the taste of sour milk..

Created by Grant Parker. This Harvey Nicks work just a couple of many award winning campaigns that Grant has created in his career. As a young Art Director in South Africa to Head of Art at DDB London Grant has always striven to create the very best creative work on every single brief.

LeBOM is a slick new football predictor app that allows mates to bet against each other rather than the bookies. The campaign is designed to attract football fans who already enjoy banter every week but want to make things a bit more interesting.

The task was to drive traffic to the website through social channels. We did this by showing not one stick of furniture.

Traffic up 33%.

Photography by Alex Bamford. ‘Just found in the loft’ look by Mark ‘Wes’ Wesley.

The Gunn Report proved the most awarded work was the most effective.

Not unsurprisingly we rather like this as Dickie Russell’s Honda Grrr commercial was deemed by the Gunn Report as the most awarded tv ad in history and VW Wedding, the ad Colonel Pickering and I created, is the most awarded print ad.

Creativity can be a game-changer. And awards can be an indicator of breakthrough work. And who doesn’t like standing on a stage clutching a golden lion/arrow/angel/pencil/thing?

Ibis understood that at the top of everyone’s list when travelling is a decent nights sleep. So they invested heavily in their best bed ever. It was our job to tell the world of this.

I spent 5 very happy years on Philips. We had a great team, led by Laura Jones. And we had a great client in Gary Raucher. Karis was the first ad we created together, it’s still one of my all time favourites. Shot by the very lovely Fredrik Bond.

Nested are the first UK estate agency to not only sell your home but also help you buy your new one. It’s an end to end service rather than the half measure that all other UK agencies offer. We needed to bring that unique offering to life clearly and in a way that would cut through the clutter. Fortunately we had amazing clients who understood the power of creativity.

Creative concept & ideas by Richard Russell, Grant Parker & myself. ‘Midwife’ script written by Clive Pickering.

Cecily's Fund educates AIDS orphans in Zambia.

One's school memories are important to all of us. We tapped into the school memories of celebrities in a unique way to get press coverage for Cecily's Fund.  

They needed publicity for a budget of £0.00. It occurred we were perfectly placed to help. We asked our friends at Recording Studios to help us. As Celebrities came in to record Voice Overs they were asked to fill in a faux School Report with the funniest comment they received as children. They loved it. So did the Press.

From a budget of £0.00 we generated coverage worth over £800,000.

Created by the very talented Mike Watson, this campaign won every award going. Brilliant work.

Cinema advertising can be epic. It can make the ordinary, extraordinary…

An award winning campaign for Nissan’s Forward Emergency Created by the very excellent Robert Rutherford & Darren Borrino they demonstrate that radio doesn’t have to shout to be heard. Based in New York, Rob & Darren give us transatlantic creative firepower.

Written by Paul Hodgkinson, BA Johnny Foreigner is one of my favourite ads of all time. Fitting as it was for the world’s favourite airline.

The election for London Mayor of 2011 pitted Boris Johnson against Ken Livingstone. Boris was popular (my how times have changed..) and had the support of all the newspapers. Ken didn't even have the support of his own party.

In the end we lost. But we gave Boris a scare taking Ken from 12 points behind to only 2 points at election time.

A key part was our party political broadcast. We knew it was powerful for two reasons. Firstly, it made Ken cry at his own press conference. Secondly because of the all out attack it received to try and undermine it.  Even journalists from our own trade magazine tried to discredit it. Did i mention that that particular magazine is owned by Lord Heseltine?

Post the election we ran an ad for the agency to highlight the power of emotion.